In the years that followed I would while away many hours making models from salt dough, dried pasta or empty boxes and tins. In my teens I began making jewellery from polymer clay and selling it at a local craft market. 

Since those days, I must have tried my hand at almost every craft! And I'm still always dabbling (with varying degrees of success) in all manner of art and craft projects. One thing I'm particularly keen to get back to is bear-making, something I took up while suffering a horrible time of grief following the loss of my dad. It was a slow, gentle craft that helped to sooth my soul. I think creating, crafting and even just coming up with ideas for designs you may never make is incredibly therapeutic!

I think it’s safe to say that I absolutely love both designing and crafting. I also have a huge passion for vintage and I am an avid collector of all manner of vintage and antique bits and pieces! Again, this has been a lifelong enthusiasm of mine.

So, it will be of no surprise that my creations and designs are heavily influenced by my love of vintage style. I am a nostalgia addict and I love to create a warm sense of nostalgia and a flurry of happy memories in all that I create.

The result of my obsession for crafting, my love of all things cute, my passion for vintage and my desire to recreate a sense of comforting, fuzzy nostalgia was Ava Loves Rosie - a happy little online place encompassing all of the above!

A little bit about my design process…

When it comes to the designs featured on my range of gifts and homeware, I choose to blend traditional creativity with modern technology to create completely new designs. My process begins with sourcing vintage imagery that inspires me; I then use AI design software to rework and transform these images, but that is just the beginning. Afterwards, I spend a significant amount of time editing, reworking, and sometimes redrawing parts of the image to make it fit into my vision. I then build on these elements by adding textures, patterns and text, carefully building each design to ensure it feels fresh and new but with a deeply nostalgic vibe. The resulting designs are then scaled proportionately to fit a range of mugs, signs etc which are all printed and pressed here in our little garden workshop at home.

I am not a highly skilled artist or a classically trained illustrator —while I do enjoy both traditional drawing and doodling and  watercolour and acrylic painting for personal pleasure, these methods aren't the ones I use for my homeware designs. Instead, I focus on combining digital techniques with vintage imagery to create something completely new.

AI software is a tool that assists me in this creative process; it allows me to recreate the look of old imagery and I put significant effort into reworking and refining each element to ensure it aligns with the timeworn, vintage look I seek. My aim is to create unique designs that feel like they were illustrated many moons ago; perhaps back in the 1930s-50s. I add details like rust effects , worn edges, fading and so on to create a sense of age and to further build on that vintage 'feel'.

I use these same techniques to create the monthly zine, ‘Around The Year’.

I want to be completely transparent about how my designs are created because I can’t take credit for having sat down with pencils, a sketchbook and watercolour paints; my designs are entirely digitally created via a mix of AI technology (the Midjourney software), Procreate (using digital brushes), PicMonkey design (when adding textures and fonts) and Indesign (for prints).  I acknowledge that this is a very high tech/futuristic method to create designs that look old/timeworn! This process (or indeed, the resulting design) isn’t for everyone and there are those who feel it doesn’t have a place in the art world.  I would like to say with complete honesty that I absolutely don’t intend to present myself as a skilled artist or illustrator within the artworld by any means - my aim is to simply create happy products that add a little cuteness to your home, bringing the faded charm of old, vintage imagery back to life in the 21st century and into everyday homeware and gifts.

I do hope you enjoy your visit to my little online shop. Thanks so much for stopping by!!